Сравнительный анализ «Новых сми» и социальных медиа в контексте социально-политического и исторического факторов

Jazyk: ruština
Rok vydání: 2016
Předmět:
СОЦИАЛЬНЫЕ СМИ
"НОВЫЕ СМИ"
КОММУНИКАЦИЯ
ПОНЯТИЕ
ИНТЕРАКТИВНОСТЬ
SOCIAL MEDIA
"NEW MEDIA"
COMMUNICATION
NOTION
INTERACTIVITY
Zdroj: Вестник Томского государственного университета. Философия. Социология. Политология.
ISSN: 2311-2395
1998-863X
Popis: Исследуются понятия «новых» и социальных средств массовой информации. Автор приводит наиболее распространенные определения данных феноменов. На основе исторического, структурно-функционального, ценностного и социально-политических критериев проводится разграничение данных понятий. Предпринимается попытка выйти на авторские определения социальных медиа и «новых СМИ». Согласно одному из выводов данной статьи, «новые СМИ» более широкое понятие в функциональном плане в сравнении с социальными медиа.
There is rapidly growing impact of new information and communication technologies in the modern society. Different social spheres are felt it's impact. Serious changes have occurred in the sphere of distribution of mass information and in the field of public communication in general under the influence of these technologies. In recent years there have been attempts to give a new designation for the media, which would be taken into account occurring changes in them under the influence of modern ICT. One of such designations is the term "new media". Besides that researchers often use another definitions (for example "social media") with respect to the same phenomena that are implied by "new media". There is an attempt to clarify relatively "new media" and social media in this article. The authors apply the comparative analysis method in order to make it. They use as the main the following criteria: historical, functional, evaluative and socio-political. The introduction into scientific circulation of the notion of "new media" was caused by the rapid computerization and internetization of modern society. The emergence of "new media" is most probably happened in the end of the XX century while social media has long history. The appearance of social media is not connected exclusively with the emergence and spread of the Internet. The authors make a conclusion that the main and original purposes of "new media" and social media differ from one another. If the main purpose of "new media" is immediately information dissemination, the original goal of social media is social communication. The authors mark that apart from social communication and connectivity "new media" facilitate to personal autonomy from society. In the meantime modern social media focused foremost on social communication.
Databáze: OpenAIRE
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