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The modern digital society was created under the strong influence of the Internet, its global expansion and availability. The Internet has provided a completely new way of accessing information and has become a major source of data in all areas. Companies that do business and sell online have the ability to provide direct marketing and access to an unlimited number of consumers in the global market. Marketing activities begin before the production process begins. The company must do a detailed analysis of the market, consumer needs, must create the best sales strategy and choose the most optimal form of product, and only then approach the promotion phase to gain the largest share of the market. In E-commerce, these phases of marketing gain a new dimension, given the opportunities provided by the Internet,the globalization of commerce and the availability of information. Companies that operate online, within E-commerce, use social networks to monitor the reactions of users as potential customers, in order to classify them as target groups and continue with direct marketing |
