Brand and Branding as Important Management Priorities
| Autor: | Ristevska-Jovanovska, Snezana, Magdinceva Sopova, Marija |
|---|---|
| Rok vydání: | 2018 |
| Předmět: | |
| Popis: | The marketing practice of creating a name,symbol or design that identifies and differentiates a product from other products.Brand is a known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service ad other emotional,non tangible consumer concerns. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|