| Popis: |
Principal objective of this article is to study the background and factors contributing to the formation of the 1970s fashion, describe popular images, strategies and modalities of formbuilding of the European women’s costume. Methods. The review included about 20 scientific articles on the history, sociology, history of arts, history of design and costume. This article applied the methods of socio-cultural, art, aesthetic and structural and compositional analysis. Visual materials have been sourced from printed publications, magazines and Internet. The scientific novelty of this work consists in the identification of main component parts of public life and their effect on formbuilding processes in the 1970s and logical construction of development of compositional, morphological and structural and technological properties of forms. Conclusions. The 1970s are characterized by high diversity of fashionable women images. The general shape of costume underwent significant changes in response to political, economic and socio-cultural events, and scientific innovations of that time. Rise in the overall living standards, development of manufacturing, in formatization of the society and activation of various subcultures led to spontaneous formbuilding and appearance of diffuse style trends with impulsive selection of items of clothing, supplementary elements and accessories. The principle of harmony in form was dismissed and the clothing started to be used as the method of expression of the person’s individuality. |
