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Purpose of the article.The paper reflects the peculiarities of using immersive technologies in the design of book products, aimed at acquiring the experience of immersion through the activation of feelings, as the problem of intensive development of digital technologies encourages designers to rethink the ways of design in this area.The research methodologyis based on the system approach to design and methods of the structural-compositional, functional and artistic analysis. The interdisciplinary nature of design helps deepen communicative experience of readers.The scientifical noveltyis that the book design is rethought in the context of immersive technology, which is the most effective design instrument for the creation of the comfortable communication of readers and characters. The dynamical nature of the visualization activates the world cognition due to the immersive technology. We proved that the experiments with the creation of virtual communication can be the instrument to receive a personalized experience.The scientific noveltylies in the fact that the book design is rethought in the context of immersive technologies, which are the most effective design tool for creating convenient communication between readers and book characters. The dynamic nature of the visualization activates the cognition of the surrounding world. We proved that the experiments with the creation of virtual communication could be the instrument to receive a personalized experience.Conclusions.In the study, we have formulated the principles of imitation, layering, flow and personalization that correspond to the specifics of virtual, augmented, mixed and extended reality. We have emphasized that means of immersive book environment design help to solve problems connected with the search for new ways for readers to communicate with the environment. The transformation of the visual and communicative processes under the influence of innovative technology is the base of the alternative book design that integrates the features of the real and virtual worlds. We have attracted attention to the possibility of the visual communicative environment creation with the possibility of gaining personalized experience due to the implementation of the immersive technologies into the design process. This study forms a theoretical basis for the development of dynamic communications in the context of the practice of visual systems’ integral design. |
