| Popis: |
The aim of the articleis to analyse the features and influence of audio streaming as a trend of audiovisual technology development in the 21st-century music industry. Results.It is revealed that the popularity and active use of audio streaming are associated with the phenomenon that modern researchers call the era of streaming (the Age of Streaming), which has replaced offline and online broadcasting, and is accompanied by the formation of the perception of music as a broadcast and stream, and caused the “second digital music revolution”. Functional and technological advantages of music streaming services are emphasized, including interpersonal dialogue, international audience composition, multi-functionality and multi-format, flexibility and mobility of projects, abandoning oral communication format in favour of written, individual options for the listeners, etc. The article shows that thanks to these advantages, they increase opportunities for the main players in the music industry and change the music culture in the 21st century. The scientific noveltyconsists in identifying and considering audio streaming as a trend and advanced audiovisual technology that changes the music industry at the present stage. Conclusions.At the beginning of the new century, audiovisual technologies continue to develop dynamically, particularly in the streaming service segment, which is confirmed by the popularity of such a trendy mechanism as audio streaming, thanks to which the music product is “dematerialised” and transformed into a service and stream. Digitalisation and streaming principles replace the hierarchical architecture of society, establish the “culture of a network society”, and transform the music industry, changing the essence and nature of content consumption. The audience, that is, the consumers, along with the performers, become co-creators of musical tastes and industry using mobile devices and numerous music streaming services such as Spotify, Sound Cloud, Google Play Music, Daytrotter.com, Us.napster.com (Rhapsody), Apple Music, Deezer, Pandora, etc. |
