Visual Data Analysis – New Quality in the Interpretation of Advertisements. The Proposal of the Tool for Commercials Analysis
| Autor: | Mijalska, Aleksandra |
|---|---|
| Přispěvatelé: | Wydział Ekonomiczno-Socjologiczny, Uniwersytet Łódzki, Aleksandra Mijalska – sociologist, a doctoral student in the Department of Sociology of Morality at the Institute of Sociology of the University of Lodz. Main research interests: sociology of the body, identity, sociology of advertising, mass media, qualitative methods |
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: | |
| Popis: | The issue that sociologists, psychologists and anthropologists are still facing is developing new and effective methods of qualitative research into advertising – one of the most important elements of the modern world of broadly defined consumption. This text presents not only a detailed description of visual analysis method in the qualitative research but also a proposal of an authorial and universal tool for advertising messages analysis while providing empirical examples of its application. |
| Databáze: | OpenAIRE |
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