International Journal of Hospitality Management

Autor:	Emeksiz, Murat, Gursoy, Dogan, Icoz, Orhan
Jazyk:	angličtina
Rok vydání:	2006
Předmět:	Capacity and demand management Strategic management Computerized yield management system Yield management
Popis:	The purpose of this study was to propose an enhanced yield management (YM) model that was developed based on the previous models and to test the applicability on five-star lodging properties in Turkey to identify the related problems. The proposed model overcomes some of the limitations of previous ones. It was specifically developed for full service, upscale hotels, namely for five-star lodging properties with or without a computerized yield management system (CYMS). Examination of the actual implementation stages provided useful insight in determining the applicability and the problems related to the application of the model.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2485::02d4a697a2ee3d8b38b626ea2ca72bd7 https://hdl.handle.net/10919/85522 Zobrazit plný text záznamu