Особенности ценообразования в условиях внедрения цифрового маркетинга на промышленном предприятии
| Jazyk: | ruština |
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| Rok vydání: | 2021 |
| Popis: | Modern trends in the development of society have led to a situation in which digital marketing has become the most important method of promoting goods and services. However, with the digitalization of enterprises, pricing uncertainties have arisen. The purpose of this article is to describe the features of pricing in the context of the formation of a digital marketing strategy. |
| Databáze: | OpenAIRE |
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