Autor:	Räsänen, H
Rok vydání:	1995
Popis:	This paper describes a case study design into managing customer relationship portfolios in industrial high-technology firms. The study attempts to illuminate how high-tech firms manage their customer relationships, and whether or not and how the knowledge-intensity of the product they market influences the management of their customer relationships. The study also develops conceptual issues such as high-technology and knowledge-intensity.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2295::a1349a7180379c6817f6cbf067fd53d5 http://www.manchester.ac.uk/escholar/uk-ac-man-scw:2n539 Zobrazit plný text záznamu