Autor:	J M Freeman
Rok vydání:	2009
Předmět:	image patronage refurbishment
Popis:	Store refurbishment is a radical marketing option with costs and benefits not fully appreciated even by experienced retail professionals. The article documents an ambitious refurbishment project carried out by a large regional chain, specialising in the distribution of domestic electrical appliances. A survey of shopper attitudes towards the development confirms the value of the strategy for improving long-term sales potential. Related results underscore the importance of matching store design to the demands of targetted market segments.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2295::827e8a397b7639a001218dab233d9e42 http://www.manchester.ac.uk/escholar/uk-ac-man-scw:6472 Zobrazit plný text záznamu