Internal and External Factors Influencing The Organization Of Relationships In An Industrial Network: A Case Study
| Autor: | Brechan, I, Ulvnes, A M, Lorentzen, B G |
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| Rok vydání: | 1999 |
| Popis: | The central theme of the paper is the underlying motivation and organization of relationships between companies on different levels in an industrial marketing channel The research explores the effects of both economical, behavioral, external and internal factors upon the relational structure and its accomplishment. In general, the findings suggest that transactions might be more efficiently organized in a relationship with an external supplier. |
| Databáze: | OpenAIRE |
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