| Autor: |
Araújo, Jorge, Dias, João Gonçalo Gomes de Paiva, Gomes, Hélder José Rodrigues, Gonçalves, Luis Jorge dos Santos Gouveia Marques, Magueta, Daniel Margaça, Marques, Fábio José Reis Luís, Martins, Ciro Alexandre Domingues, Rodrigues, Mário Jorge Ferreira |
| Jazyk: |
angličtina |
| Rok vydání: |
2015 |
| Předmět: |
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| Popis: |
This article presents a comprehensive literature review regarding digital coupon processing in its various aspects: suppliers, retailers and customers. Current standards, solutions and platforms available in the market and proposed by the scientific community (research, patents, etc.) are presented. A brief summary of the major trends in digital coupon processing is also presented. By resuming the state of the art in digital coupon processing, the article may be useful both for researchers and practitioners interested in the topic. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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