YouTube as a marketing tool
| Autor: | Dobeš, Martin |
|---|---|
| Přispěvatelé: | Tahal, Radek, Stříteský, Václav |
| Jazyk: | čeština |
| Rok vydání: | 2017 |
| Předmět: | |
| Popis: | Although YouTube wasn't created until 2005, it became a leader in its field. It was visited by more than a billion people from all around the world which nowadays upload over 300 hours of videos every minute and watch about 5 million videos every day. Within a few years, it has become a world-wide phenomenon that has overlapped into many areas. One of these areas is marketing. The goal of this thesis is to explore YouTube as a marketing tool and use secondary resource research and expert interviews to create a comprehensive information base to help managers and marketers with comprehension of the YouTube landscape and show them best practice in the area. |
| Databáze: | OpenAIRE |
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