Competitive Intelligence analyze of alternative energy market

Autor: Roček, Vojtěch
Přispěvatelé: Molnár, Zdeněk, Vejlupek, Tomáš
Jazyk: čeština
Rok vydání: 2009
Předmět:
Popis: The main goal of this bachelor thesis was to analytically map part of alternative energy technology and services suppliers market in the Czech Republic based on the publicly available information. In the process, I tried to verify the division of the intelligence cycle into separate collecting and analyzing parts. To achieve this goal thirty five analytic documents were created by class 4IZ210 students in the winter semester of 2009. In these documents, the entities and the links between them were tagged using a macro developed by the Tovek company and processed in Analyst's Notebook. The result is a Topic Map containing around 2.000 entities and similar amount of links, which were adjusted and evaluated to formulate competitive intelligence conclusions. The structure of this thesis copies intelligence cycle, from the identification of the client's requirements, through data collecting to results analysis. At the end, some suggestions were made to help to increase the overall efficiency and optimize the intelligence cycle.
Databáze: OpenAIRE