| Popis: |
In my thesis I address three questions: 1. What are the principles of memes? 2. What categories of anti-Semitic memes can we identify on 4chan.org? And 3. how do they relate to existing knowledge about anti-Semitic propaganda? To answer the first question, I review current theories ranging from active audiences, through Internet memes, to the interaction of memes and politics. Furthermore in the theoretical section, I describe the website 4chan.org (including its boards /b/ and /pol/) and the current form of anti-Semitism on the Internet. For the research of the second question, I have identified semiotic analysis, complemented by grounded theory, as the most appropriate methodology. I present its methodology and practical use, followed by presenting results including subcategories and illustrative examples. The thesis concludes by integrating the most important findings into current knowledge and anti-Semitism and thus answering the third research question. Finally, the main findings are summarized. |
