Market position of a private label
| Autor: | ŠEFČÍKOVÁ, Lucie |
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| Jazyk: | čeština |
| Rok vydání: | 2020 |
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| Popis: | This bachelor thesis pursues private labels in retail chain Albert. The main purpose of this study is to determinate their position on the retail market from consumer perception. Another aim is to find out customer awareness of private labels. The thesis is devided into the theoretical and practical part. The theoretical part focuses on labels issue, especialy on position of private labels on the market. The practical part uses marketing survay, which is realized by online questionnaire survey. The goal of bachelor thesis is to evaluate customers preferences concerning private against commercial brands and their knowledge of private labels quality. The gained data will be used to formulate recommendations which would help to increase sold volume of private label products and improve customers awareness about private labels. |
| Databáze: | OpenAIRE |
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