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This bachelor's thesis analyses a relationship between economic cycle and consumption of products and services of personal care which are used to maintain neat appearance. Firstly, I mention opinions of foreign authors on importance of people's appearance; further, describe GDP theory and theory of demand elasticity. The theoretical part is followed by an analysis of economic cycle in the Czech Republic in a period of 1994 -- 2009. Key producers of beauty products in the Czech market are also described in the next chapter. The analytical part is focused on methodology and beauty industry classification. Finally, I compare consumption of personal care products in a relationship with total consumption, analyze different development of individual product groups and classify those in groups of luxury or neutral goods. Development of GDP, consumption and investments is also described. |
