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This thesis aims to develop an optimal marketing concept for a low-budget movie Vobrázky z vajglů. It also assesses the extent to which it is necessary to deal with complex marketing planning for low-cost act. Theoretical basis of work defines the basic marketing trends and describes, in detail, the most important methods and tools for marketing strategy. The practical part is divided into two parts. The first one is dedicated to the film itself and its creators also. I describe the course of the film, which is intertwined with the description of the promotion of the film. The conclusion is focused on detailed marketing analysis project, from which I come in drafting the marketing concept. |
