Aplication of quality and quantity data outputs of research to be used for follow up marketing strategy in print medias
| Autor: | Hofmannová, Vlasta |
|---|---|
| Přispěvatelé: | Jungová, Eliška, Gibarti, Jana |
| Jazyk: | čeština |
| Rok vydání: | 2008 |
| Předmět: |
marketingová strategie
Eye-Tracking Research Method hloubkový rozhovor Qualitative and Quantitative Research oční kamera EURO Business Weekly image a produktová reklama Eye-Tracker Brand Awareness vstupní a výstupní data výzkumu čtenost Marketing Strategy kvalitativní a kvantitativní výzkum týdeník EURO Image and Product Advertisement (Ad) In-depth Interview povědomí o značce metoda stopování zraku Input and Output Research Data |
| Popis: | Diploma thesis entitled "Application of Qualitative and Quantitative Research Methods into Marketing Strategy of Print Medias" discusses employment of output research data accumulated on eye-tracking, in-depth interviewing and CAWI method of research. These research outcomes are further analyzed and implemented in the development process of the EURO Business Weekly strategy in the Czech publishing market. The final evaluation is based on a mutual comparison of results which were recorded by the EURO Business Weekly in the years 2005 and 2006. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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