| Popis: |
The aim of the diploma thesis is to describe the consumer buying behaviour in the store and to design changes in the spatial store layout. The first part of the thesis focuses on describing differences between consumer behaviour and consumer buying behaviour, approaches to the consumer behaviour and the factors, which influence it. An important part is also the purchasing decision-making process and the principles of space management. The second part of the thesis maps the current store layout and the evaluation of the questionnaire survey. Based on the results, the proposals for changes are made. |
