| Popis: |
This diploma thesis deals with the issue of communication of youth organizations of the populist movements ANO 2011 and the Freedom and Direct Democracy (Svoboda a přímá demokracie). The concept of populism is considered ambiguous in academic debate and lacks a universally accepted definition covering all of its aspects. The thesis presents different approaches to the study of populism. Due to the topic of the diploma thesis, the work is inclined to understand populism as a communication style, which appears to be the most relevant in the context of the goals of the thesis, and defines its core elements that are then reflected in the operationalization of the research questions. In addition to the presentation of different approaches to the study of populism and the identification of its key elements, the theory and functions of youth organizations are also presented, as well as the theory, development and typology of political parties, including the connection of each of them to the concept of populism and the placement of the ANO and SPD movements in the context of this typology. The aim of the thesis is to identify the relationship in terms of communication between the selected youth organizations and their "parent" political parties, as well as to identify what characterizes the external... |
