| Popis: |
The main goal of bachelor thesis was suggestion of suitable event marketing activ-ities for Tomčala Viticulture. Primary data have been collected at wine event Po Kobylských uličkách za vínem for this purpose. Those data have been acquired by in-depth interviews (n = 31) processed by content analysis and questionnaire surveys (n = 25) evaluated by absolute frequency. Within those data were deter-mined preferences and total satisfaction with event, which were suggested by au-thor of thesis. Whole event and suggestion of event marketing activities were faced to positive reaction by visitors of Tomčala Viticulture. |
