Autor:	JOKLOVÁ, Martina
Jazyk:	čeština
Rok vydání:	2017
Předmět:	internetový obchod purchase decision Spotřebitel Internet customer behavior spotřebitelské chování internet shop internet kupní rozhodovací proces consumer
Popis:	Bachelor thesis: Behaviour of consumers in context with their life style lays general goal to find out during questionaire investigation which products are the most buing over the Internet by the citizens of borderland in South Bohemia. The first part is focused on theoretical part, which explains basic terms related to the theme. The second part is focused on a analysis of consumer behaviour related to the decision-making process linked with the buying
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::d1ec5aa736eb3f0e2a22570d792f444d http://www.nusl.cz/ntk/nusl-320597 Zobrazit plný text záznamu