Vnímání změny strategie maloobchodního řetězce Lidl spotřebiteli
| Autor: | Petráková, Michaela |
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| Jazyk: | čeština |
| Rok vydání: | 2018 |
| Předmět: | |
| Popis: | The bachelor thesis deals with consumers’ perception of the change in Lidl stra-tegy. The literary overview explains the related concepts and describes the deve-lopment of the Lidl retail chain and its strategy. In the empirical part, the data from the questionnaire survey was analyzed and subjected to tests of indepen-dence and paired difference test. The results were summarized and discussed economically. In conclusion, the most important findings of the thesis were summarized and there was also proved that the change in consumers’ perception of Lidl has occurred. |
| Databáze: | OpenAIRE |
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