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Domain names are much discussed issue these days yet not that well understood by Internet users. Diploma thesis Qualitative factors affecting the value of a domain name, as the title suggests, focuses on technical and marketing elements of the domain together with the content of websites and their influence on the value of domain names. In the first part there are different factors and their influence described in theory, the practical part then applies to a specific case for domain Nemovitosti.cz. This domain was compared in terms of market, competition and their technical and marketing site. To support factors related to website content, statistics put inside the website were used as well as freely available online tools. After evaluation of all factors Nemovitosti.cz domain, the author concludes that the domain is valuable in its field and its value in the future due to investigated factors will increase. |
