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Theme of present bachelor thesis are intermediary services of tourism. Tourism is significant economic factor and currently a dynamically developing industry. Among others positive effects of tourism is business development. Bachelor thesis focuses on conditions and risk of doing business in services of tour operators and travel agencies. The main aim of this work is assesment of the situation from the perspective of selected travel agency. Part of this work are analyzes evaluating macro environment, external and internal environment of the organization. The analyzes are based on secondary sources, which are mainly publicly available data of Eurostat and the Czech Statistical Office. Another source of information are primary data from questionnaire survey and controlled interview with the owner of the agency. On the basis of made analyzes are appreciated opportunities, conditions and risks of doing business in this sector. Thanks to research it is possible evaluate current situation of the company and propose measures that would lead to improvement. |
