| Popis: |
The aim of the bachelor thesis is to find out the perception of motor oils MOGUL on the given segment in the Czech Republic. In the theoretical part are listed basic definitions of a marketing mix, the product policy, the brand and its function, as well as performing research of the brand. In the practical section is described the main characteristics of Paramo, the evaluation of work with the brand MOGUL and especially the research of the brand itself. Realized research is done by questionnaires and structured interviews. The evaluation of results with proposing of possible subsequent solutions leading to the elimination of identified shortages is performed at the end. |
