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The aim of my bachelor thesis is to introduce the reader to the possible ways of creating metadata in the environment of popular CMS and communicate my personal opinions on the influence of metadata on information searches in the environment of WWW services. The first chapter introduces basic information on metadata, their development, their classification and ways of application. The main focus lies on HTML element meta. At the end of the chapter I ponder the future of semantic approach to web. The second chapter informs the reader about the issue of searching information in WWW environment. The beginning of the chapter defines the basic concepts, then follows the description of function of internet search engines and at the end deals with the SEO issue and its relation to metadata. The last chapter describes the most popular CMS and their interaction with metadata. It opens with practical illustration in the WordPress system a closes with theoretical description of its competition. After reading this theses the readers should understand what metadata are, why they should use them, and how to implement them in their own web pages using CMS. |
