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The thesis mostly focuses on Czech Instagram culture of book influencers. It is formed by characteristics of Instagram as a medium and by analysis of the currect situation on the book market. Instagram is shaping a space for bookstagram, bookstagram therefore has to be shaped by Instagram. The text surveys, how bookstagram influences literature, how it affects current reader, where does it come from and what is the nature of its influence. The text also overlaps in the field of book market crisis, erudition and fast reading, book as a photographed object and the aesthetics of reading. Further the thesis is focused on specific profiles of book influencers, it characterizes their rhetoric and aesthetics and how they treat literature. The main aiming of the thesis is created by a question after the influence of mentioned phenomena, what changes happen in literature thank to or because of them and what does the influencer represent for literature and reading culture. The thesis is based mainly on historical overviews of history of reading. In the conclusion a few other related themes are outlined, one of them is, if and how it is possible to do the popularization of literature well. |
