Tourism for the selected segment: high school students

Autor:	PEXOVÁ, Kateřina
Jazyk:	čeština
Rok vydání:	2013
Předmět:	education atraktivity attractiveness Tourism soutěž competition vzdělávání high school student střední škola Cestovní ruch
Popis:	The main aim of this thesis was to evaluate Tourism standard for students of secondary schools in České Budějovice by analysis. To develop a strategic Tourism progress for the selected segment and create appropriate product including introducing on the market. Initially literary sources were studied which served as a base for literary review and situational analysis was created. Based on the field survey results a new product called Edu-cachig was designed which consists of three thematic groups to provoke interest in school excursions by the segment.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::aefbe5a24da9bbb8388376e32a80fd08 http://www.nusl.cz/ntk/nusl-153406 Zobrazit plný text záznamu