| Autor: |
Červinková, Tereza |
| Přispěvatelé: |
Průša, Přemysl, Kadlec, Jindřich |
| Jazyk: |
čeština |
| Rok vydání: |
2010 |
| Předmět: |
|
| Popis: |
The first part describes the term export strategy itself, especially its marketing part and related theoretical terms. The second chapter introduces the concrete company - Crystalex, CZ. The third part gives reasons for the author's choice of two different foreign markets (Russia and Brazil)as examples of the different approach of the company to the different markets. The following chapter deals with characteristics of export strategies which the company uses to be successful in these different sales areas. The last part summarises the differences in the approach of the company to these markets between each other but it compares the practice with the theory as well. This part includes the author's tips how to improve the export strategy as well. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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