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Diploma thesis (In)voluntary athletes' self-presentation on social media: The case of footballers from Czech First League primarily focuses on cooperation between players and experts on the administration of social media accounts. To uncover the nature of such an account, the author uses the method of semi-structured interviews. Thanks to made interviews author determined that cooperation is in the form of consultancies or is individual. Thesis researched six Instagram profiles of footballers Bořek Dočkal, Dávid Hancko, Adam Hložek, Theodor Gebre Selassie, Tomáš Necid and Maksym Talovjerov. On these accounts, the author was interested in different topics and posts, that are there created. For this purpose, the thesis used the technique of quantitative analysis. From this method, the author was able to determine, that the most frequent topic was football. The author also focuses on the relationship between footballers and social media and shows the different motivations of players to create a public profile in the digital world and publish posts there. In this part, the author found a unique case of Bořek Dočkal, who disapproves of social media but cooperates with a social media agency. In the last part of the analysis, the thesis explored the reactions of fans in form of comments, which were in most cases... |
