Analysis of the company's internal and external environment

Autor:	BÍLKOVSKÁ, Veronika
Jazyk:	čeština
Rok vydání:	2018
Předmět:	prostředí podniku STEP analysis SWOT analýza SWOT analysis environment strategické řízení STEP analýza strategic management
Popis:	The environment in which the company is located includes factors whose interaction may create new opportunities or they can act on potential threats to its existence. For this reason, it is necessary to closely monitor and systematically analyse the surroundings of the company. The STEP analysis and the Porter model of the five competing forces in the industry are used to determine the external factors. SWOT analysis of company is used to assess the internal and external factors affecting the success of the company. The research finds strengths and weaknesses, its threats and opportunities. On the basis of the detected information are designed procedures how to take maximum advantage of the opportunities and eliminate the impact risk on the enterprise.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::a60e9ee52c31bcc4dc9b47d538f18dda http://www.nusl.cz/ntk/nusl-387627 Zobrazit plný text záznamu