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The subject of this Master thesis is the design and preparation of the implementation process of the Balanced Scorecard concept in the selected Czech company EuroAgentur Hotels & Travel, a.s., which deals with hotel management. The implementation framework for the creation of the BSC concept will be based on the methodology developed according to Horváth & Partners, who formulate the implementation process into five interrelated parts, focusing on the creation of an organizational framework, clarifying the strategy, creating the BSC, proceeding with the expansion process, and finally ensuring continuous deployment BSC. Strategic management also includes an analysis of the business environment, which maps the strengths and weaknesses of the company, customer groups and competition acting on the company, and also introduces the tourism conditions that the company had to face after the period 2019-2021. The final result is the formulation of suggestions and recommendations that the company should implement in order to benefit from the implementation of the BSC concept. The Balanced Scorecard can provide a company with a way out in the form of increased performance. After the previous two years, which were at a loss, the developed proposal for the implementation of the Balanced Scorecard can bring about a desirable increase in the economic result, which subsequently leads to the allocation of funds to other key areas directly related to business in the tourism industry and can also lead to ensuring of customers, and above all to ensure the satisfaction of employees. |
