| Autor: |
Karásek, Pavel |
| Přispěvatelé: |
Smutný, Zdeněk, Řezníček, Václav |
| Jazyk: |
čeština |
| Rok vydání: |
2011 |
| Předmět: |
|
| Popis: |
The bachelor thesis focuses on online marketing and its connection with 4Ps of traditional marketing and SEO optimization. Thesis consists of two parts. Theoretical part defines and explains basic facts about online marketing. The 4Ps of marketing are analyzed and compared in virtual and physical environment. There are pros and cons mentioned for each environment. Practical part is dealing with the optimization of the internet website owned by hotel S.E.N. The optimization reflects the marketing needs of the hotels marketing concept. The optimization uses techniques of the online marketing which were explained in the theoretical part. The obtained results are summarized and evaluated at the end of the thesis. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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