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The master thesis deals with managerial decision-making, more specifically with the multi-criteria evaluation of alternatives under risk for the GAMACZ.CZ company, which currently solves problem of low profitability. The aim of the thesis is to define the decision-making objective(s), determine the set of evaluation criteria, identify potentially successful alternatives, determine their impacts and finally evaluate alternatives and recommend the most suitable one for the company. For the purpose of the multi-criteria evaluation with risk integration the author uses the Weighted Sum Approach. On the basis of these methods the most suitable option together with suggestions of implementation are proposed to the company and the reality check is executed. |
