Marketing plan of the culture project
| Autor: | Urbánková, Lýdie |
|---|---|
| Přispěvatelé: | Černá, Jitka, Trčková, Olga |
| Jazyk: | čeština |
| Rok vydání: | 2017 |
| Předmět: | |
| Popis: | The thesis deals with the topic of marketing planning of a cultural project. Its aim is to create a marketing plan for the year 2018 and to analyze the specifics of a cultural project from the viewpoint of tourism and internet background. The theoretical part describes the theory of marketing planning with the focus on the theory of specifics in culture and tourism. The practical part presents the creation of a short-term marketing plan for the project Skryte pribehy for the year 2018 The marketing plan of the project takes into consideration the current needs of the project with the focus on trends in product-marketing, mobile app and web-sites. The conclusions are supported by an interview with the founder of the project and expert interview. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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