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The bachelor thesis analyses the types of organic food available in specialised food chain Healthy Eating in the Olomouc region. The theoretical part discusses the concept of organic food and ecological farming. The analysis of the Czech organic food market is carried out. Including a comparison of the prices of organic and conventional foods. The practical part stuies the sales of organic food in specialised health food stores in the Olomouc region with the help of quantitative data gathered through two questionnaires. The aim of the first questionnaire, addressed to the owners / managers of specialised organic food stores is to find out what types of food are represented in the stores, what types of organic food are the most popular and what tactics they use to facilitate the sales of organic food. The aim of the second questionnaire, targeting the consumers of organic food is to determine the frequency of organic food purchases, the reasons driving the decision to buy organic food and the types of organic food which are most often purchased. |
