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The aim of this diploma thesis is to evaluate the meaning of reported data for users. The evaluation is based on the analysis of the accounting data of P Z P MERLIN s.r.o. The diploma thesis is divided into the theoretical and practical part. The theoretical part is elaborated according to specialized literary publications and sources, which are focused on controlling, reporting, reporting users, information sources for reporting, classification and processing of reports, key performance indicators, models of economic evaluation of the company. In the practical part, the characteristics of the company P Z P MERLIN s.r.o. is described. Then, the analysis of the company's financial situation for the period from 2013 to 2017 follows. using key performance indicators and models of economic assessment. In the practical part, the analysis of the company's current reporting system is performed and evaluated on the basis of the internal audit procedures. At the end of the practical part, there is a recommendation and a proposal how to structure the company's data so that their users can perceive them in all contexts and parameters that are important for their decision making. |