| Popis: |
The diploma thesis is focused on content trends in the Czech national daily press examined on an example of evolution of media framing of the elderly. It is based on a premise of mass media having a role in the social construction of reality by presenting certain agenda and frames. The aim of the thesis is then to study stereotypization and tabloidization in the evolution of elderly media framing in the last 20 years and to analyze whether the titles are heading towards content diversity, quality and equality or rather towards stereotyped and tabloid-like manner of informing their audience. In the theoretical part, two trends of stereotypization and tabloidization are defined and operational approaches are explained. Also, the topic of elderly, their characteristics and current issues and research of their media representations, is covered. Empirical research in the second part consists of a quantitative content analysis of relevant media articles about the elderly during years 1998, 2008, 2018. On the level of a thematic structure, the results show a long-term orientation on few and stereotyped frames of politics, economics and crime. On the other hand, on the level of an inner structure of the text and manner of informing, the Czech press has been inclining towards quality, neutrality and... |
