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The subject of this thesis is processing of the marketing mix in selected building company SAHAN CB Ltd., which is based in České Budějovice. The main aim of this thesis is analysis of the marketing mix in this company and suggestion of potention improvements. The thesis is divided into four chapters. The first and the second chapter form the theoretical part of this thesis and summarize the problem of marketing, services marketing, marketing in the building industry and marketing mix. In the third chapter is determine the aim of the thesis, hypotheses and the basic research methods. The last part is focused on the introduction of the building company SAHAN CB Ltd., its marketing environment and marketing mix. |
