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This Bachelor thesis Internet memes in presidential elections deals with political internet memes in the USA in the period before the presidential elections in 2016. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, memetics as academic discipline, is examined and the definitions of internet memes are listed. Next there are described related aspects of internet memes, like categorization, channels of spreading, reasons why internet memes are being spread and quality traits which make internet memes successful. The practical part tries to answer the question, which of the selected political internet memes are more successful, meaning which ones were more replicated and which quality traits have caused the success of them. For research purposes comparative analysis method was chosen. |
