Marketing communication in selected company
| Autor: | HOŠINSKÝ, Filip |
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| Jazyk: | čeština |
| Rok vydání: | 2020 |
| Předmět: | |
| Popis: | This diploma thesis investigates the problems of marketing communication in the selected company. The aim is determining the current condition of online marketing communication in selected company. Next steps and measures that are leading to improve marketing communication are deduced form the results of survey. We can divide the diploma´s thesis into several parts. The theoretical part is focused on technical terms and definition that must be understood for processing. We define concept of marketing communication. It was really important to focus on how marketing communication works and describe what tool is uses. In the last part is thesis focused on optimizing company website and social networks. In the practical part I research current condition of marketing communication in the company. The research was conducted using structured questionnaires. About 123 respondents were asked to complete the questionnaire. Questioning was realized since December to March. Most of questions are focused on shopping behaviour on internet and respondent's car preferences. Results and recommendations are discussed in the final part of this thesis. I am basing on the results that I got from the survey and personal investigation. The results were processed, and I created some measure or innovation that would lead to increasing effective online marketing communication in selected company. |
| Databáze: | OpenAIRE |
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