Shopping atmosphere in the selected retail unit

Autor:	MILAN, Jan
Jazyk:	čeština
Rok vydání:	2017
Předmět:	Maloobchodní jednotka dispoziční řešení externí vlivy Retail unit shopping atmosphere personnel zákazníci internal incentive dotazníkové šetření external incentive questionnaire survey customers interní vlivy store layout personál nákupní atmosféra
Popis:	The main objective of my diploma thesis was to conduct an analysis of the shopping atmosphere at a selected retail unit from the perspective of Czech consumers, and the development of recommendations for its possible improvement. The main method selected for the analysis and for the actual investigation consisted of a questionnaire survey among customers. The retail unit selected for the research was Electro World České Budějovice. An analysis of the shopping atmosphere of ElectroWorld České Budějovice shows that most customers perceive it positively. This can be confirmed and identified by the fact that customers return to this store and make repeated purchases.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::773d6790ff57b1d542d87cc5f9097eee http://www.nusl.cz/ntk/nusl-381511 Zobrazit plný text záznamu