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Steskalová, M. Business Plan - Cat cafe. Bachelor thesis. Brno: Mendel University, Brno, 2016. This thesis proposes a business plan to establish a "Cat cafe" and focuses on vari-ous approaches of increasing revenue by means other than the usual profit mar-gin on the price of goods. The theoretical part explains the concepts which are later used in the thesis and describes the process of creating a business plan for internal and external use. The practical part specifies the business plan for the cat café. It includes an analysis of the market, designs practices for effective marketing and concludes with financial analysis. |
