| Popis: |
We are finding ourselves in time, when a civilization achieves a prosperity by unscrupulous behaviour towards a wealth, which had been entrusted by previous generations into our custody with purpose of its development. From the philosophical point of view it is not only about the use and maintenance of natural resources, on which the human population is dependent, but it is also about the preservation of traditions and moral norms. Even though the wealthy North tries to hide a fact of dependence of human population on nature in every possible way, under a layer of externally looking great economic progress. Society is situated in such a prosperity, when some people are beginning to realize the limits of their welfare and facade promising eternity, wealth, luxury, glamor and glory begins to crack. These individuals then paint their own colours. Colours whose shades are close to shade of nature. An individual is not the majority and dreamed well-being, which has become an idol for the majority of population, has shown us the dark side for quite some time. Increase in aggression is noticeable, the dominant feature is the indifference, individualism and consumerism wins, the birth of the value of emptiness is warning, the decline of morals and others. All this highlights the lifestyle of the consumer society, which is encouraged by suggestive influential media culture. The bachelor thesis deals with "ethical aspect of clash of tradition and consumerism." Considering the complexity of spoken question, "How to Survive prosperity" in the name of thesis and the limited space allowed by the nature of the type of thesis, I chose certain aspects of consumerism, which are to some extent analysed in the scholarly literature, but undergo dynamic changes that are more sophisticated (see the inclination to (often emptied) humanitarian actions, which in many cases serves only to appease their own unclean conscience, which I describe in one chapter of the thesis). By means of practical examples it is an attempt to draw attention to these "modernizations" and their concealment or distinctiveness. The main objective of my work is to document the shift ethical principles towards inefficiency, disdain, wastage and reasons that led the society to behave this way. Gradual steps that lead to the main goal are analysis, whose purpose is to trace the influences that act on the weakening of moral principles, abandonment of traditional forms of conduct and behaviour or ignorance of traditional cultural patterns. The research question refers to how much and in which areas is the shift of traditional moral principles more than evident, what are the possible consequences or opportunities for redress. Bachelor thesis is processed by form of theoretical work. The first part is documented through words of sociologists and philosophers with selected aspects of life in today's society (perception of time and space, the cult of entertainment, the decline of the language secularization of faith, etc.), thereafter analysis of selected social phenomena can be found, which are part of the consumer lifestyle and in terms of sustainable social development pose the historical aspect of ethical misconduct. Subsequently, by defining the consumer world and values in postmodern society I point to shift towards ethical element away from tradition and closer to the inefficiency and excessive eccentricity. In the final phase, my thesis is focused on finding solutions and methods that could ethically cultivate analysed problems. In my opinion I met the objective of this thesis, I realize however that this subject is far from exhausted, due to its wide range, and therefore it make sense to study it furthermore. |
