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Goal of this bachelors thesis is to evaluate financial health of enterprise OLMA, a.s., find its strengths and weaknesses and in conclusion position on the market towards competitors. Theoretical part is explaining individual terms of strategic and financial analysis for understanding given problematics. Practical part of this thesis will analyze, using specific tools and methods, individual pointers. By using these pointers I will find out, whether strategy, set by chosen company, is effective and if it is competitive enough against other companies of same industry. |
