| Popis: |
The main goal of the thesis is an analysis of contemporary unpleasant situation in the hop growing area and verification, that foundation of a hop cluster may help hop growers simplify their business and increase their profitability. For the analysis of the mentioned area I have used Porter's diamond model. In the thesis there are described elementary principles of cluster working, its geographic definition set by its membership and even a SWOT analysis, focused especially on benefits of cluster hop growers benefits. In the conclusion I have outlined the possible ways of cluster financing from private and public sources. |
