Business Plan in Agritourism
| Autor: | PETR, Jindřich |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2019 |
| Předmět: |
marketingová strategie
marketingový mix marketing mix external environment analysis market survey metoda čisté současné hodnoty venkovský cestovní ruch agroturismus net present value method podnikatelský plán marketing strategy agritourism SWOT analýza SWOT analysis analýza vnějšího prostředí persony rural tourism business plan personas marketingový výzkum |
| Popis: | Agritourism represents a suitable form of diversification for the farmers in rural areas. The aim of this thesis is to create a business plan for farm providing services related to agritourism in Hluboká nad Vltavou. Therefore, the thesis analyses the external environment of the planned company on the PEST framework and discerns possible threats and opportunities of the project on the SWOT analysis framework. The offer of services and products of the planned farm is based on the results of the quantitative market survey conducted in Hluboká nad Vltavou in 2018 reflected in four suggested target groups of customers and the study of the offers of rival companies in region. The rentability of the project is financially evaluated by the net present value method. |
| Databáze: | OpenAIRE |
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